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Business

Sales & Marketing Databases

Academic Search Complete

Academic Search Complete is a comprehensive scholarly, multi-disciplinary full-text database covering the fields of philosophy, news, genral science, communication and journalism, and reference works. yhe database also includes full-text access to allows students to look at peer-reviewed journals, government documents, as well as indexing and abstracts for magazines, monographs, reports, and conference proceedings.

Business Source Complete

Business Source Complete contains full-text journals in marketing, management, MIS, POM, accounting, finance and economics. Students are able to filter different document and publication types which include financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles and SWOT analyses.

Communication & Mass Media Complete

Communication & Mass Media Complete is a database of scholarly literature on all aspects of communication studies: discourse, linguistics, media studies, and rhetoric. The database includes citations, indexing, and abstracts for over 600 journals; the full text of over 200 journals; and, indexing and some full text for books and conference proceedings. The database incorporates and continues two previous databases: CommSearch (produced by the National Communication Association) and Mass Media Articles Index (produced by Pennsylvania State University).

Top 10 Sales & Marketing Journals

Key Sales & Marketing Terminology

Boston University School of Hotel Administration Sales and Marketing Glossary

Rasmussen University 60 Marketing Terms Beginners Need to Know

Coursera Marketing Terms: A to Z Glossary

The Ascent: A Motley Fool Service 20 Must-Know Marketing Terms for Small Business Owners